Cheerleaders, Pink Push-up Bras and a Cause

It’s that time of year again –when the leaves start to drop dead from scorching heat and the vibrant green fields of football in HD take on a lovely pinkish hue. 

Pink?  Oh, right…apparently orange and brown have lost their edge.  These days “Fall”is so blasé.   Now it’s Breast Cancer Awareness Season.

I think Breast Cancer Awareness used to be a day, then a week, but somehow it’s morphed into an entire season. 

It ALSO used to symbolize supporting women who battle a deadly disease, but more and more it’s become a tawdry fashion statement and a way for retailers to exploit people’s compassion.

When I see NFL players in pink shoes and gloves I applaud their effort to raise awareness.  If Facebook turns pink or Google goes a light red for a week…Yeehaw! 

But when I see NFL cheerleaders in hot pink bras or neon pink cut-off tees just grazing their bodacious bosoms I think it’s gone too far.

What MORON makes these calls?  I’m guessing it’s not a woman.

What woman who has lost her breasts feels honored by a twenty-two year old girl shaking her fake oversized boobs clothed in pink?

The “I Love Boobies Campaign” is TASTELESS, pink push-up bras are LAME (in this context), and Jr. High kids running around wanting to buy new pink football shoes when they can’t even articulate what Breast Cancer is seems POINTLESS.

Is it about money or women?  Does raising money for research justify trashing the very object it’s supposed to fight for?

Breast Cancer is a frightening, painful and awkward disease.  Losing a breast doesn’t make a woman feel sexy, it’s terrifying and overwhelming in a way few can understand but the survivors who have made it to the other side.

Isn’t there a way we could celebrate this disease in a more honoring way, maybe an empowering way?

For the kid who has lost his mom to the ravages of cancer, a cheesy plastic bracelet does little to assuage his devastation.  The kid just wants his mom back.

I would love to see Breast Cancer Awareness find a way to CELEBRATE women instead of the message getting lost in an over-sexualized culture that subtly degrades the breasts it claims to champion.



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